Sebeș, Romania - November 15th, 2022. E-KID S.R.L. and Hape Holding AG have entered an agreement for the acquisition of 85% stakes in E-KID by Hape.
E-KID is a leading manufacturer on the baby furniture market in Europe, operating across two production facilities. The main plant, which is also the headquarter of the company, is based in Sebeș and targets the mass-market segment, while the plant in Brașov manufactures high-end specialized furniture.
This new agreement will bring E-KID to the next level and will help Hape build further by completing its everything around the childhood business.
Besides Hape’s existing wooden toy production in Sibiu region, Romania, as part of the company strategy for E-KID acquisition, Hape will invest over €3 million in the growth of production in Europe. This will also improve product focused on Europe and help to be independent in the European market for global impacts.
E-KID co-founder, Sylvain Guillot will continue leading, growing and developing E-KID further as a member of Hape Holding Group.
Sylvain Guillot, E-KID CEO, stated: “Our company takes pride in its serious and sustainable experience in the production of solid wood furniture for children and we have the ambition of becoming better every day. In our company, where multiculturalism and teamwork are a state of mind, we concentrate all our experience so that children around the world have their first dreams in safe and comfortable products. E-kids’s integration with HAPE group will allow us to develop our beloved credo: Children first”.
Hape has the same roots and the same shared value: education makes the world a better place for children and gives young people around the world the possibility to educate themselves through play-based learning.
Peter Handstein, Hape CEO, said: “After being in the toy and educational industry for over three decades, serving our business partners and helping them every day leads us to think: What do we want to achieve? We keep children at the heart of everything that we do and we are committed to making, not just more products, but better products. With our further investment into E-KID we plan to develop a new range of products and services focusing on the children and young people’s joyful and creative user- experiences”.
About E-KID
Founded in 2003 and located in Romania, E-KID was initially a distribution company specialized in small furniture for babies. In 2019, E-KID started its own production line at its premises. The experience of a French shareholding company allowed E-KID to secure a fast and steady growth. In order to develop its portfolio and strengthen its business, in early 2022 E-KID invested in a second factory in Brașov, reinforcing its market share and position.
E-KID’s mission is to support the development and consolidation of its clients’ operations. In this sense, E-KID’s main concern relates to the design, development and testing of product ranges that provide total safety for the little ones, while taking care of its own team’s health and training. But above all, what everyone will see in each product that leaves the factory is the company’s love and respect for wood. https://www.e-kid.ro
Post time: Dec-02-2022